Cover Art

As a reader of paperbacks, I would examine the cover each time I picked up the book. The cover was part of the experience. It helped set a mood. Those covers were not always successful. I have the misfortune of knowing a lot about historical costuming and it drove me nuts when I saw a zipper or a lack of undergarments. But the important part to take away is that I did pay a lot of attention to the cover. I have bought books based ONLY on the cover. In fact, I have copies of cover art framed in my home (the images featured to the right are from The Snow Queen and The Summer Queen, books I never quite enjoyed like I wanted to, with art by Michael Wehlan).

As a reader of eBooks, I only see the cover when I buy it, and even then it's usually a thumbnail. The cover has become less important than the blurb and reviews, whereas in a book store, the cover weighs more in my decision to buy or not to buy.

When I finished writing my first book, I fantasized about the cover. A candlelit glow with, the Elizabethan ruff undone to show the soft curve of her neck, a partially obscured woman with the center back of her early Elizabethan style dress loosely laced. I pictured specific models, gowns from specific scenes, and a subtle elegance more suited for historical fiction but with just a touch of sensuality (hence the laces).

The problem with my cover day-dreams is I am a writer, not a marketing expert or a cover designer. It was hard for me to give up my long cherished ideas and trust others to make the decision. Ultimately, whether I trusted the marketing people or not, I was not going to be the final word on the cover.

Throughout this process I have learned one important lesson about cover design: it doesn't matter how awesome it is if no one reads the book.

The most important thing about and eBook cover is that it catches the reader's attention in a thumbnail. All the nuances I imagined would be lost in that small image. It has to grab the reader in a split second so they'll click on it. There has to be a story in that single image and, for my books, the story needs to show that connection between the main characters, the physical chemistry in a moment of romantic fantasy. It's dream about happily-ever-afters. After the click, the book description will do the rest.


In my case, I trusted my publisher to represent my books in a way that will a) sell and b) do both me and my publishing house credit. After all, a successful book is in both our best interests and they wouldn't sabotage themselves with a crumby cover.

My point in talking about all this?

If you are a reader and notice inconsistencies between the story and the cover, don't blame the author.

If you are a writer and are either working with a publisher or are self-publishing and choosing your own cover, consider what will get the reader's attention rather than something that will be that perfect representation you've always dreamed about. That dream cover is for you, but the cover has to be to grab the potential reader's attention. And, on the off-chance that your publisher selects a cover that is not to your liking, be professional about it.

The cover featured to the left is not one of my covers. It is from a stock image online retailer, RomanceNovelCovers.com and a pre-made cover by Delle Jacobs. This is an image available for purchase. Do you think it would catch a reader's eye in a thumbnail? 

Accepting the Changing (already changed, actually, years ago) Publishing Industry

Today's blog was inspired by the Debut Author's page of the monthly RWR magazine. I've been watching it for years and, though I haven't compiled the data into a cool pie chart or anything (I should, but I'll bet RWA have this information already) it looks like the larger percentage of debut authors publish independently and the very few that have publishers are with a small, boutique press. This confirmed what I already knew, that not only did e-readers change the publishing industry, they changed publishing houses need to risk investing in untried writers.

This is not new news.

That said, I've had a hard time adapting my own expectations of the road to publication. I started out with my query letters to agents and the few big names that accepted unagented submissions. I pictured my novels on the shelves at Barnes and Noble. I'm not a total dinosaur, so most of my queries were sent via e-mail, but when I first started some agents still required hard copies. This was ten(ish) years ago.

Now, when it comes to the querying, most agents and publishers have an online submission process. Easy peasy lemon squeezy. Convenience aside, it is symbolic of their hands-off approach to new submissions. It's probably much easier to dismiss a file than pile of pages that was carefully prepared to specifications.

I've really struggled with the fact that the big publishers do not accept debut authors. It seems like the industry expects and WANTS authors to self publish first.This really messed with my long term plan and it's taken me awhile to come to grips with the change. I hate it, but have to get over myself and work within these parameters.

Besides, the change makes sense. It's like that job at McDonald's that you had during high school so you could show work experience as you interviewed your way up the employment ladder. An example from the genre would be the well loved trope of the reformed rogue who's been around the block and knows what to do in bed. You rarely see a virginal hero in romance and, I guess, publishers don't want a virgin author either. Self published authors have sales numbers, reviews, a readership waiting so when the publisher picks them up, they're a sure thing. It cuts down on the risk of investing in a newbie.

I have pitched to a few boutique publishers that are simply a label away from being self-published. They'll provide you with editing and a cover, but you do all the marketing. It may be worth it to some rather than pay the roughly $500 it will cost for professional editing and an okay cover, but to me, the only good thing about self publishing is lost in this deal--autonomy.

My biggest hurdle in choosing the self-pub route (and I still haven't committed to it) is that I really need the validation that acceptance by an agent/publisher provides. There are so, so, so many poor quality books and I'm afraid to join their ranks. If my books are not good enough for a publisher to stand behind, they're not ready for publication.

The good news (for authors like me) is that most of the major publishers have smaller, niche imprints that publish in e-only. This removes the risk of investing in a print run, but still offers the professional editing/cover/marketing services of a major publisher. This route won't put me in a brick and mortar book store, but it's a step in the right direction and will save me from myself and the possibility of putting a low-quality book out there with my name on it.

Of course, I am warming up to self publishing. I'm really almost there. It's only taken a bunch of near misses to make me feel my books might be good enough combined with hundreds of flat out rejections that have made me tired of playing the game. I'm even at that point where I waste time looking up book cover art.

I am currently waiting on a yea or nay from another interested party. I'm not optimistic, but must have some hope or I'd be more invested in the steps toward self-publishing. I am getting myself ready for that eventuality because pitching has become something like banging my head against a wall and, really, I should be writing.

I will finish up this post by telling you that accepting self-publishing as a viable option has really freed my writing. I'm not writing to anyone's formula. I can tell an authentic story without bending it to meet genre norms ( I wrote a virgin hero and I'm not worried about it).

If you are interested, here is a link to data compiled for RWA 2016 showing trends in sales. It may just be my translation, but the data really promotes self-publishing.