Thursday, October 16, 2014

Diversification Confusion

There was a recent RWR article about the value of diversification in writing. There were a lot of good points made, that the market need is always changing and a steady brand might limit a good writer from bringing in a broader readership.

The problem I have run into with diversification is that my own writing identity is unclear. Voice is, I think, one of the most important aspects of a successful writer. Readers respond to good stories, yes, but they make a connection to the unique voice of the author.

When I was writing Tudor historical romances I knew my voice. There was a consistency from book to book that would help my readership greet each book with a sense of familiarity. Yes, each book offered a unique story, but the readers knew what they were going to get.

When I branched into paranormal stories in contemporary settings I redefined my voice. Contemporary meant less formal speech patterns. It allowed the characters to be less confined by social mores. My voice changed and I liked it. Alongside all of that was the fascination with the mystical, with the supernatural -- this influenced my voice too. With this, my identity as a writer shifted.

Then I switched into contemporary. The internal stakes became primary (which is surprisingly difficult for me--I really want to throw in an external problem) and the ancillary characters play a bigger role toward building the small town setting (which is like a character in itself.) Again, shift of voice.

The problem I am left with is: WHO AM I (the answer is not Jean Val-Jean)?

Many writers, to solve the problem with name branding, write under many pseudonyms. I have always been willing to do this, but thought my agent/editor/professional something-or-other would make that decision. I realize now that I should have made that choice when I started to split into multiple writer personalities. I think it would help me compartmentalize my various voices. When people ask what I write, I come across as having no focus and this is not an accurate assessment. When writing these different areas I have focus, I just have a hard time explaining the nuances of each genre.

So, here's my solution:
Historical =  something classic and more formal than my actual name, but with a surname in the first quarter of the alphabet (for shelving purposes). Suggestions are welcome. :)
Paranormal: Elaina Fay (for my 2 daughter's middle names, Elaine and Fay. Yes, I took a page from Stephanie Laurens). And...
Contemporary: Erin Kane Spock, my actual name.

Thoughts?

At least this will help me designate an identity to my diversified voices.

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